HAT IS NETWORK
MARKETING?
CALLED word-of-mouth marketing, multi level marketing, and the not so
kind “pyramid scheming,” network marketing is believed to be in the 90’s and beyond what franchising was to the fifties and sixties.
Franchising in the fifties and
sixties was considered somewhat shady, not truly legit. But over the years, it has gained
considerable respectability.
Multilevel marketing has yet to
achieve anywhere near the same measure of success, but in time, its proponents believe it will become as important as retail,wholesale, and franchise marketing. Presently, there are over 2,000 network
marketing companies in North America.
Most independent distributors work part time and about 80 percent are woman.
How it Works
Network marketing is a selling
approach where the parent
company sells its products to
what they frequently like to call
independent distributors or in-
dependent consultants. Independent distributors operate
like independent contractors or
sales reps rather than employees of the company.
Typically, these distributors buy products from the parent company at a discount and then resell them at a suggested retail price to the end user so they can realize a profit. The retail selling is often done at house parties, group sessions, door-to-door selling and personal selling to friends,
relatives, neighbors and acquaintances.
However, the real appeal of network
marketing lies in its intricate commission structure, which encourages distributors to recruit new distributors and in return, receive a percentage of the new recruits’ sales. This arrangement may extend through several levels,meaning that if a distributor is good at recruiting others to
sell the parent company’s product, the distributor will end up receiving small commission checks from hundreds and maybe even thousands of down line distributors.
These checks can quickly add up to thousands and in some cases, hundreds of thousands of dollars a month.
Sir lofty 0240787223. The multi networker.