A New Direction for Network Marketing
A SERIOUS PROBLEM many network marketing companies experience is the difficulty they have in creating customer loyalty. This is chiefly due to the high turnover rate of distributors. In fact, every new distributor goes through a psychological battle that often ends up with them becoming completely disillusioned with the en-
tire network marketing concept.
Distributors start off with visions of affluence (a vision often fueled by their up-line distributors), become frustrated when they can’t make
their quotas and get commissions from their down-line distributors, and end up quitting, often dissociating themselves completely with the
parent company.
If only the parent company could keep these distributors? If only they realized that distributors are customers first, and entrepreneurs second, and reflected this importance in their commission structure?
To keep their distributors, perhaps all they would have to do is give them a chance to get rich (if the distributors work hard enough) and the benefits of being a preferred customer (if they don’t work hard enough, like most of them tend to do). In a sense, this means combining the best features of network marketing with the best features of a wholesale business like Cosco. In other words, the key to network marketing success lies in creating a commission structure that has the appeal of belonging to a club
(members receive discounts) and at the same time, gives distributors the opportunity to earn extra money (and a few, BIG money).
NOTE Unfortunately, the type of network marketing practiced today, is generally fueled by GREED. Only a few people make the big bucks,
while the average guy or gal loses money, after having purchased a few thousand dollars worth of training materials and demonstration products.
# THE MULTI – NETWORKER.
SIR HARRY LOFTY.
0240787223.
BADENYA HARRY 