Not Talking to Enough People
IF we only talk to a dozen people in the course of a week, the act of rejection by those few becomes bigger than life. If we contact a few dozen people each week., rejection is no
problem because a few will always get involved! Remember this law of balance: Increase the number of approaches and decrease the impact of rejection.
Susan averaged ten contacts a week in her business because she was working part-time and had an extremely busy schedule. Because she was working from her warm market list, she had a high ratio of positive responses. Five promised to come to her Tuesday night business briefing to learn more about this opportunity. Two actually showed, but neither
signed. All she could think about were the three who didn’t show, and the fact that they didn’t even have the courtesy to call and cancel. Four more weeks of that kind of rejection and she will be out of the business. Why? Because her prospecting numbers are too small. Susan may be a hypothetical prospect in our example, but such low-number prospecting can, and indeed has, forced would-be legends right out of businesses -shot down by rejection.
Unless. as a part-timer, you are approaching at least five to ten prospects per day, you are not serious about succeeding in this business. As a serious part-timer, those numbers
should increase, and as a full-timer, they can grow to thirty or more per day once entering the cold market. Meeting attendance and brochure reading doesn’t count as “real time.”
When first launching your business, if your goal is to build an organization, 80 percent of your time should be spent prospecting. All other activity is busywork until you have achieved
a certain level of success. Do not become a professional audience participator! Get out of the bleachers and onto the field.
In contrast to Susan, the two of us prospected huge numbers of people when first building our individual organizations. Before marrying Rene, Mark’s biggest Rejection Rocket was
launched when six of his seven front line executives bailed out and went into a vitamin deal
back in 1986. He didn’t just lose six out of seven distributors-he lost major leaders. That is the ultimate rejection. Again, he leaned on Richard Kall to keep him focused on the
importance of perseverance. Consider the impact of Richard’s inspiration. There were two major triumphs: First, the one remaining executive distributorship today earns us more than 50 percent of our income. Second, because Mark continued to approach large numbers of
prospects, he had seven more qualifying executives who would soon take the place of those who left.
Remember: It is the sheer magnitude of the numbers of prospects we approach that keeps us from overreacting to those who do reject our approaches. Prospecting small numbers makes the rejection bigger than life; prospecting large numbers focuses our attention on those who say yes. If you make contact with a hundred people in the course of a week, twenty of whom say, “Yes, I’d be interested in looking at what you have,” and eighty of whom say, “No thanks,” your focus will be on the positive. Out of that twenty, you will be excited about the three who signed up, rather than the eighty who weren’t interested. On the other
hand, if you approach only ten people, two of whom say they are willing to take a look and then decide against it, your attention inevitably is on the entire ten who got away. Network
marketing begins as a numbers game and evolves into a people business while a legitimate organization of excited networkers is being built.
Sir lofty The Incoming Network marketing APOSTLE
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To be continued……….
BADENYA HARRY 