Call Reluctance
OFTEN the mere fear and anticipation of rejection will keep new networkers at home. Fear of getting started is one of the primary causes of failure in our industry. It is an obvious but
unspoken phenomenon. New marketers will hide behind the need to study the products more, or attend a few more meetings, watching how you do it over and over, even though
they’ve already seen it ten times. They will gladly attend training meeting after training meeting, invest time in their new business by listening to audiotapes on how to prospect and
overcome objections, and generally do anything and everything possible to avoid actual prospecting. They will become involved in all manner of unproductive activities just to avoid
having to, in the words of the great Nike, “Just do it!” Then after days, weeks, and sometimes even months of such busywork, they will decide that this business just doesn’t work. After all they haven’t succeeded in building an organization.
The reason is clear to everyone except them. The mere anticipation of rejection leads to “call reluctance,” which canand often does lead to failure. Often, a week or so before they quit, we hear the essence of their failure in the remark, “If something doesn’t happen soon, we’re
going to have to get a job to make ends meet.” In traditional business, things may just happen, but in network marketing, success comes to those who make things happen.
And by the way, “call reluctance” is not an experience limited to nonprofessionals. Often it’s the most sophisticated executives who carry this secret phobia, not of actually being rejected, mind you, but of the fear that they might be. Mark recruited the mayor of a major
southern city and after six months of virtually zero activity, he asked the mayor for his warm market list. He reluctantly handed over his top twenty-five names, but Mark couldn’t find one person whom the mayor had actually called. In the final analysis, the mayor had to admit that he was afraid to call those friends because an election year was approaching and he didn’t want to risk damaging his reputation with his constituents. He quit, having never called one
prospect because of his fear of rejection. He later had the audacity to state publicly, after failing in a second network marketing company for the same reason. that “MLM is a scam.”
He came to that conclusion without ever having called a single prospect.
Sir lofty The Incoming Network marketing APOSTLE
0240787223
To be continued…………
BADENYA HARRY 