SUMMARY
• Failure in network marketing often results from two problems:
1. The new distributor’s argumentative approach in recruiting frontline people who have already made it obvious that the timing isn’t right in their lives.
2. The mistaken belief that the goal is to overcome objections, sign up people at all cost, then drag them across the finish line through motivation and management systems.
• If warm or cold market prospects are approached properly, they will only reject your offer if the timing is not right, in which case you want to gently back off and re-approach them
every six months.
• Rejection is your ally, not your adversary, and if handled properly it will expedite your recruiting activities and actually set you up for a positive outcome.
• Don’t talk about this business with friends or relatives until after you have made a commitment and have been trained. (Make it a point to teach this at the close of your presentation.)
• As you begin talking to prospects, you have the choice of creating one of two mind-sets:
1. You can strive to be well received by those you approach by setting yourself up for a friendly callback.
2. You can try to avoid the pain of rejection by saying nothing, doing nothing, being nothing.
• Persistence, coupled with absolute belief, can never be defeated.
• When you are not getting the support that you desire from family and friends, begin first by focusing on your own attitude and changes in their behavior will naturally follow.
• Once you are trained, begin immediately by picking up the phone and calling the people on your list.
• Don’t let “call reluctance” and the fear of rejection stop you before you start on your adventure in network marketing.
• Rely on the credibility of your upline leaders.
• Remember, you are in business for yourself, but you are never in business by yourself.
• As their sponsor, prospects look to you as their mentor and leader.
• If you are feeling low self-esteem, read, study, listen to tapes, attend seminars, and do all that you can to continue working on your personal growth.
• As you grow personally, so will your networking business; and, as your business grows, so will you.
• Building too slowly is discouraging, and often results in networkers focusing on those who rejected the opportunity rather than on those who accepted an invitation to look at
the business.
• The growth of your business will be in direct proportion to the numbers of people you are prospecting on a regular, daily basis.
• Network marketing is a numbers game after the first ninety days of “warm marketing.” It becomes a people business once distributors begin interacting with their sponsors to build their organizations.
• Rejection is not to be taken personally, but merely as an indication that the timing isn’t
right in people’s lives.
• Persevere with every ounce of enthusiasm in order to give yourself the necessary excitement to do this business correctly.
• Prospecting small numbers makes the act of rejection bigger than life; prospecting larger numbers focuses your attention on those who said yes.
• Don’t make the mistake of presenting too narrow a focus, that is, by promoting a single product or just one division of your company. Create wide appeal by stressing leveraged
income and time freedom based on generating orders of commonly used products and services.
• When retailing:
1. Offer your customers the opportunity to redirect their spending on commonly used products they are already using.
2. Educate your customers about all your new products or services, thereby undertaking to change their behavior.
• Rejection can be redirected to become a force for good in building your business.
Sir Lofty The Incoming Network Marketing APOSTLE
END OF CHAPTER 1
BADENYA HARRY 